Posts Tagged ‘tickets’
Sell Tickets Online
Why Sell Tickets Through Ticket Agencies?
Until recently, the ability to sell tickets over the internet from a website customarily meant signing up with one of the major ticketing organizations who have the resources to invest in the sophisticated software necessary for online ticket selection and sale. But in recent times, a significant number of autonomous ticketing software companies have sprung up which offer a genuine option to selling tickets via the major ticketing companies. And undeniably this kind of specialist software companies can proffer sizeable advantages and supplementary benefits for many organizations.
So let’s look at some of the main attractions of using purchased or licensed box office software to sell your event tickets on the web and through your own box office.
Cost. Given that each ticketing software system has its own basis of charging (per ticket usage charges, either percentage or preset dollar amount, monthly fees, service fees on customers only) you will need to check out what is most cost effective in your specific situation, but typically, the cost of operating your own box office software will be lower than per ticket charges by major ticketing agencies. But to be fair, you need to take into consideration the features that the respective options offer.
Set up your own events and modify them at will at any point in time. You should not be bound by any explicit formats in setting up your event list or restrictions placed on when the events are able to be seen on your internet site or separately at what time the tickets are offered for sale. You ought to be able to set your own cut off date for ticket sales as required.
A patron database that’s readily available at all times for your specific use. You ought to be able to quickly edit customer information, and additional information about your patrons, merge duplicate records, remove records, classify patrons into groups, send e-mails straight from your database, print address labels and download information to additional applications for mail merge correspondence or for analytical purposes.
Your web site will exclusively register your own events. Your internet patrons will not be distracted or frustrated by needing to pass through a 3rd party website page with a long list of events which might merely incorporate a handful of of your own events or have to hunt and click through many web pages merely to arrive at your own event listing.
Present a unified, professional impression. Your ticketing page ought to be designed around the same layout, font type and size, images, links etc. as the remainder of your internet site, containing obviously only the events that you desire to be displayed on this page. And you ought to possess the versatility to modify your webpage to suit your precise requirements – include advertising, add extra text, graphics etc. as you wish.
Receive your ticket income the instant a transaction is finished. You shouldn’t have to wait until after your event has been held or at some predetermined time in the future to collect your ticket income. And you ought to be able to decide your own merchant account and negotiate your own card fees.
Set your own service or “convenience” fees for your online customers. It should be your choice whether to inflict any service charges. On the other hand you might wish to absorb any extra overheads in your ticket charge if you wish.
Set up various ticket sales outlets or sellers. With web based systems, anyone with a PC and web access can sell tickets or be granted access to the administration section of the ticketing program. So for small organizations, specially those staffed by volunteers, you can broaden the work load much more easily.
Appoint any number of ticket resellers. For instance, print out a batch of tickets and dispatch them to any ticket seller you want. You could also be able to give certain ticket sellers access to your program where they can login and sell tickets themselves from your program interface.
Added value features. A lot of ticketing software companies offer additional features such as the capability to accept donations, automatically send e-mails to friends, bulk newsletter distribution, Facebook links, SMS ticketing etc. But in any case, it’s most likely you’ll find that the reward of operating your own ticketing system will without doubt outweigh the time and effort involved in initially starting your own system and becoming familiar with how it works and generally you’ll be making sizeable savings in ongoing operational costs.
About the Author
Malcolm Kay is the CEO of HandyTix, a provider of ticket sales software for both small and large organizations throughout the world. For more help in choosing a ticket sales software system , download our free report here.
How to Sell Tickets Online with ShowClix Event Ticketing
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